More than 50% of supermarket purchases are “impulse buys”. You may not have known that, but the supermarkets do. And they’ve built their stores accordingly. A fool and his grocery cart are soon filled to the brim.
In this 6-minute video from NBC’s The Today Show, you’ll learn how supermarkets use everything from packaging to placement so that customers spend more of their money with each store visit.
Among the supermarkets’ tricks:
- Placing flowers and bakery at the front of the store to “make you salivate”
- Specific “deal wording” (e.g. Buy 5 for $5.00) meant to entice larger purchases
- Placing staples on top and bottom shelves, leaving middle shelves for impulse products
The piece also recommends shopping a supermarket in a clockwise-fashion. It helps you spend less time in the store.
We’re all mindful of our household budgets. Watch this video to save more money on your next trip for groceries.